Cost for worldwide services of marketing research, advertising research and public opinion research services worldwide every year exceeds USD 9 billion. Wherein, the cost of America accounts for more than a half. Research field in China has a considerable development in recent years. In particular, the investment in marketing research increases continuously, and the technical level and professional degree are continuously improved. For industry exhibition, local trade discuss meeting, art & culture exhibition, and large-scale Expo held under the approval of BIE, the key to success is based on early nuanced survey and evaluation. Effectiveness of marketing communication of the exhibition industry is understood and excavated gradually, and the industry of exhibition research consulting focusing on exhibition features is just emerging.
●Market analysis and brand research
●Field research and project communication
●Resources integration and supply
●Comprehensive evaluation and overall planning