It is said that there are two kinds of power on the earth: one is sword, and the other is thought. The latter always defeats the former. Planning is actually a form of thought. As the saying goes, “Everything is a product, and everything needs planning” involving great events such as national strategies, and trivial matters such as little nothings of life. Each project of EXPO-ONE must be well defined from the beginning always under the guidance of planning. The concept, expression, image, function, buying point, communication strategy, etc. of a product must be set well at the outset. In addition, planning is open-ended without fixed thinking and methods. It changes with time and trend and provides different methods depending on thought of people.By taking massive pragmatic and fundamental work as the core, we integrate creativity into each link of plannings, help enterprises clarify thought and grasp key problems. We also provide the enterprise with a well-grounded answer by considering the logical relation instead of various groundless schemes.