Design is a systematic job involving a series of issues, such as demands of customers, industry characteristics, brand culture, aesthetics, technologies, materials, and etc. Such factors above vary from customers. The design value that we are always pursuing lies in integrating creative thought and concepts into design means and methods, and it conveys target information to target customers via perceptual systems of visual sense, auditory sense and tactile sense so as to achieve our goal of creating value for customers. In the opinion of EXPO-ONE, the core of design is to extract in-depth and differentiated design schemes through creative thinking and experiments, and to represent abstract brand appeal in a concrete form in order to create more value and experience. In this process, means of design are diversified, and approaches to create value and experience are also varied.