Cost for worldwide services of marketing research, advertising research and public opinion research services worldwide every year exceeds USD 9 billion. Wherein, the cost of America accounts for more than a half. Research field in China has a considerable development in recent years. In particular, the investment in marketing research increases continuously, and the technical level and professional degree are continuously improved. For industry exhibition, local trade discuss meeting, art & culture exhibition, and large-scale Expo held under the approval of BIE, the key to success is based on early nuanced survey and evaluation. Effectiveness of marketing communication of the exhibition industry is understood and excavated gradually, and the industry of exhibition research consulting focusing on exhibition features is just emerging.

●Market analysis and brand research

●Field research and project communication

●Resources integration and supply

●Comprehensive evaluation and overall planning

It is said that there are two kinds of power on the earth: one is sword, and the other is thought. The latter always defeats the former. Planning is actually a form of thought. As the saying goes, “Everything is a product, and everything needs planning” involving great events such as national strategies, and trivial matters such as little nothings of life. Each project of EXPO-ONE must be well defined from the beginning always under the guidance of planning. The concept, expression, image, function, buying point, communication strategy, etc. of a product must be set well at the outset. In addition, planning is open-ended without fixed thinking and methods. It changes with time and trend and provides different methods depending on thought of people.By taking massive pragmatic and fundamental work as the core, we integrate creativity into each link of plannings, help enterprises clarify thought and grasp key problems. We also provide the enterprise with a well-grounded answer by considering the logical relation instead of various groundless schemes.

Design is a systematic job involving a series of issues, such as demands of customers, industry characteristics, brand culture, aesthetics, technologies, materials, and etc. Such factors above vary from customers. The design value that we are always pursuing lies in integrating creative thought and concepts into design means and methods, and it conveys target information to target customers via perceptual systems of visual sense, auditory sense and tactile sense so as to achieve our goal of creating value for customers. In the opinion of EXPO-ONE, the core of design is to extract in-depth and differentiated design schemes through creative thinking and experiments, and to represent abstract brand appeal in a concrete form in order to create more value and experience. In this process, means of design are diversified, and approaches to create value and experience are also varied.

The ultimate goal can be achieved only after planning schemes, design ideas and operation strategies are implemented practically no matter how perfect they are. It not only embodies the value of individual works created by creative designers, but also embodies the ultimate goal of branding and promotion all the more. Therefore, the process of project execution is exactly the process transforming ideal into reality. Project execution has already broken away from the stage engaging in idle theorizing, and has become an integration of quality standards, management and control capacity, on-site executive capacity, resource coordination capacity as well as emergency management capacity at present so as to take countermeasures to various links in the process of execution with well preparation.

If design is regarded as the appearance of exhibition with the purpose of attracting attention through external modeling, the operation will be soul of exhibition which can touch the audience’s heart. EXPO-ONE has assisted enterprises in expanding domestic and overseas markets and building their own brands over the years. We always deeply dig out the client’s demands, and comprehensively integrated the global resources, because we know that the core of operation service lies in people. Under the backgrounds of different cultures and nations, the spirit of brand can be accurately conveyed into audience’s heart only through the “translation”. Despite diverse challenges, we can guarantee “+” (the maximum benefit of exhibition) and “-” (most simplified client work) through services.

We think that exhibition is not an independent marketing promotion event but a significant link of one company’s marketing promotion communication strategy. Through the booth design display, our clients can show their brand logos and actively spread their brands and enterprise culture most importantly. The analysis and integration before exhibition, expression and control during the exhibition, and tracking and summary after the exhibition are all key links of marketing communication. As the supplier of exhibition service, we are responsible for providing clients with corresponding services with our advantages.

● Pre-exhibition:Event planning,activity warm-up, ATL/BTL advetising
● Mid-exhibition:Media campaign, news report, PR activity
● Post-exhibition: Information tracking, media repor